Free the Frankfurt Flies

In an creative attempt to market their book, one publisher Eichborn at the Frankfurt Bookfair turned to an interesting sales team . . . flies.

Yep, they attached (by wax) little banners to the flies’ legs and let them loose in the book fair trailing their tiny banners. After a bit, the banners dropped off.  So the flies were unharmed.

Flies are virtually free.  All it would take was the time to attach the banners. They call it Flyvertizing.

You can catch Eichborn Publishing’s own video on their website (the video is set to music, and  it’s worth watching for the clever use of music and candid shots)

As one NPR commentator pointed up, would you really want your banner circling around every trashcan?  On the other hand, it generated a huge amount of publicity, and that was the idea.

It’s probably not an idea we would be allowed to use in America, given healthcodes. Maybe we’d go butterflies.  But in a time when advertising budgets are small . . . it proves going small can be a big hit.


Published in: on November 9, 2009 at 5:37 PM  Leave a Comment  
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