For anyone that missed the Super Bowl as we did, there was a book-related spot
On the plus side, it showed that a group of intelligent, attractive women can read literature (hardbound) and drink beer with neither their femininity nor their intelligence diminished.
On the minus side, it made men who like sports look stupid and loutish, and convinced viewer such traits then worsened (in men) with the consumption of the advertiser’s beer.
InBev, the new owner of Bud, being a Belgian-Brasilian company, is perhaps still more used to writing ads geared toward European/South American soccer fans — a totally different marketing group.
Probably best to just overlook their first stab at an US Super Bowl ad.