Bowls, Books, Babes and Beers

For anyone that missed the Super Bowl as we did, there was a book-related spot

On the plus side, it showed that a group of intelligent, attractive women can read literature (hardbound) and drink beer with neither their femininity nor their intelligence diminished.

On the minus side, it made men who like sports look stupid and loutish, and convinced viewer such traits then worsened (in men) with the consumption of the advertiser’s beer.

InBev, the new owner of Bud, being a Belgian-Brasilian company, is perhaps still more used to writing ads geared toward  European/South American soccer fans — a totally different marketing group.

Probably best to just overlook their first stab at an US Super Bowl ad.

Published in: on February 11, 2010 at 8:12 AM  Leave a Comment  

The URI to TrackBack this entry is:

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s