Get on that plane! Massive Giveaways in the UK during World Book Day and World Book Night

For those of you that didn’t know, yesterday, March 3, was  World Book Day, in the UK (elsewhere internationally, it’s on April 23, but always the 1st Thursday in March for Britian).  WBD launched in 1998, and is focused on school students age 11 and under who are given tokens redeemable for a specially printed £1 books at booksellers across the country. This year, about 600,000 books are ready to be claimed.

The £1 Token (€1.50 in Ireland) equivalent can be redeemed against any book or audiobook worth £2.99 (€3.99) or more (one Book Token per transaction) or exchanged for one of the six specially produced World Book Day £1 (€1.50) Books, while stocks last. Awesome!

On March 5th, World Book Night, a host of literary stars that includes two Nobel Prize winners will walking the Red Carpet at Trafalgar Square where organizers are expecting an audience of 10,000 is expected to show up. Authors expected to read include Gabriel Garcia Marquez and Toni Morrison, John le Carre, Margaret Atwood, David Mitchell, Philip Pullman, Derek Walcott, Sarah Waters, Yann Martel, Seamus Heaney, Mark Haddon and Lee Child.

In addition, about 20,000 volunteers signed up to give away 48 books each, selected from a list of 25, including The Life of PI, All Quite on the Western Front, Rachel’s Holiday, The Reluctant Fundamentalist, Beloved, Dissolution, and The Blind Assassin. Those books have been shipped to distribution centers, and will shortly be handed off to those who are giving them away. Awesome!

Published in: on March 4, 2011 at 8:00 AM  Leave a Comment  
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