Now trending . . . singularly good reads? Enter the Monobookist

In case you missed it in the NY TIMES, there’s an author who has staked his future on his one and only book Martian Summer .

“Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days With the Phoenix Mars Mission”  is by a good press, Pegasus (2011),  and sells in hardback for $27.95. Although this is the first book by 32-year-old Brooklyn author Andrew Kessler, it probably won’t be the last we hear of him with this sort of zest for self-promotion (much needed in the literary world!).

Mr. Kessler is a creative director at an advertising agency, so it should be no surprise he came up with a unique way to advertise his read.  He rented a storefront, for 4 weeks. (The store will be given to a new leaseholder in mid-May.) He and some friends transformed the store to hold 3,000 copies of his work. He calls himself a monobookist because he sells only 1 book.

Publishers Weekly dubbed his book a “slightly offbeat firsthand account of scientific determination and stubborn intellect” that “delivers a fascinating journey of discovery peppered with humor.” It’s the story of NASA’s 2008 Phoenix Mars Lander mission. For the cost of the book, you can be a fly on the wall for 90 days inside Mission Control, at Tucson, alongside 130 leading scientists and engineers.

Even if you don’t think you’ll like the book, give the guy some props for guts as well as creativity. He purportedly sank his own money into buying the 3,000 copies that line the shop walls, but he thinks he’ll only sell about 200.

Published in: on May 4, 2011 at 8:08 AM  Leave a Comment  
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