To QR or not to QR, that is the question. Marketing fun with Quick Response Codes.

We’ve never used a Quick Response Codes before, but we think they’re pretty interesting. If you don’t know what a QR code is, you probably don’t have a smart phone.

QR codes are similar to barcodes, with the right app on your phone, they’re scannable and the code can be translated to reveal text, take you to a website, give you a telephone number, almost anything.

QR codes are more for the retail side of things, but anyone can use them. So we decided what the heck, everyone loves a secret. We’ll put this on the cover of Loose Fantasies, and see what happens.

If you’d like to know more about QR codes, and their use over time, check out Shan Li’s LA Times postThe mysterious boxes that are popping up everywhere ” And they really are everywhere. We recently saw one on a tv ad for Home Depot. How a person was supposed to scan the QR code that was on their screen for 2 seconds . . . is another story.

One of the most interesting uses of QR codes by a publishing company has to be  The Living BOOK by Editoras Online, DDB Brasil.  It had a QR code guerrila marketing campaign tied to the QR book. Really, a must read. Or must scan? Or . . . just watch the video!

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