More on PDF conversions

Text   All this changing of the Page Set Up doesn’t mean you should change your text size (unless you’re using something like a 10pt or smaller somewhere in the text).  Using a 12pt Times New Roman throughout is probably for the best. We say this only because it’s large enough that people of many visual abilities can read it.  Some people prefer non-serif fonts, we don’t. But if you gotta have it, make sure it’s 12 pt.

Fonts  If you love your font selections, that’s ok. But you need to make sure they travel with the PDF. That sounds strange, but think of your PDF as a little troop of performers.

They can only perform if they have their equipment with them. They may find some equipment where they’re going, but maybe not everything they need to finish the play. So you have to embed that equipment (in this case fonts) in the coatpockets of your players so at the right time, they can whip out the bold or the ital or the Baskerville Gothic.

Most people can make a PDF, but don’t understand how to make to a PDF with embedded fonts. So, the short version is create a PostScript the file first, then open the Acrobat Distiller, then choose open on the Distiller’s drop down menu, and choose the PS file. At that point the PS file converts to a PDF with embedded fonts and you can check that by opening the file in Acrobat and going to Properties.

If you do know how to embed fonts, great, do what you want.  If you’re kind of confused, leave a comment.

With a PDF, it is what it is. Your readers get some of the experience of the physical book because you can duplicate the typography in a PDF. Many eReaders today can change a books font, or allow it to be changeable, but they can’t do that with a PDF on an eReader.  So: It is, what it is.

You want to be sure that you have your PDF version set up to be either a) as useable as possible for E-readers, or b) exactly as you want it in your book, because you’re using it more to send around as a “Galley” version / review copy of a print book that’s coming out soon.

Marketing   People with Nooks and Kindles  and iPads can read PDF version documents.  But, they have to hear about your book before they go to your website and download it.  Since you can’t market your PDF versions on B&N or Amazon or iBooks platforms without converting them to proprietary formats first,  . . . . .

This is the downside of PDFs.

As for somewhere like Google Books? We’ve never put a book on GoogleBooks as for sale Ebook, but we do think it’s possible to do.  And too, possibly, you can have them create a hard copy for sale as well.

More on PDFs tomorrow.

Published in: on September 7, 2011 at 7:07 AM  Leave a Comment  
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