Before You Buy That E-Reader As A Holiday Gift . . .

Here’s the skinny– Over One Third of All eReaders Are Used Just Once Before Being Set Aside and Kindles topped the survey list of unused devices!

A recent poll showed that a third of US ereader owners said they only used their device once before putting it away or selling it.  (A survey conducted in the UK yielded an even more anti-eReader message: nearly half given as Christmas gifts had yet to be opened a month later.)

A group of almost 2,ooo ereader owners, when questioned about average usage

  • 17% used their ereader at least once a week.
  • 29% use it once a day.
  • 35% indicated that they used the device just once — ever.

The survey went on to ask why those owners who only used the ereader once, did so.

  • 57% stated they didn’t have the time to use it; they are too busy.
  •  22% said that they’d received it as a gift and didn’t have a need for it.
  • 25% simply preferred to read actual physical books.

The survey data went on to show that 37% of the regretful ereader owners did not think it was a good buy, and another 29% planned to get rid of their ereader because they used it so rarely.

Upshot?

  1. Only buy an ereader for yourself. It’s a waste of money buying it for someone else. It won’t be used, it won’t be appreciated.
  2. If you plan to buy an ereader for yourself, buy it after Christmas when unhappy owners are unloading them.
  3. If you plan to buy a gift for a reader, the best gift is still a real physical book or a gift card to a bookstore!

(This post was based on an article by Nate Hoffelder of The Digital Reader that ran Nov 11, 2012. We encourage every would-be gifter to read it!)

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Published in: on November 15, 2012 at 1:53 AM  Leave a Comment  
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