The Pop-Up Book(store), Really!

riverbend-books-deck

Ok, at FAB we just love the Aussies. They are totally think outside the box people Admittedly, sometimes they go a bit too far and end up regretful (or dead), but right up until then, we’re totally with them.  This time, we turn our attention to Bookseller+Publisher for a report out of Brisbane.

Riverbend opens pop-up store

Independent Brisbane bookseller Riverbend Books (& Teahouse!) has opened a temporary pop-up store in the same street as the well-known bookstore.

Riverbend owner Suzy Wilson told Bookseller+Publisher that the store, which is located on Oxford Street in Bulima, will be open until Christmas. ‘I employ a young girl in the Teahouse whose Dad owned the real estate business opposite the cinemas,’ said Wilson. ‘He was moving out on 6 December and offered me the space until Chrismas. I know that ten thousand people per week visit the cinemas in the holidays so I thought it might work.’

Wilson said that she is stocking the store with sale and remainder stock, and reported that ‘the first couple of days have been okay—nothing exciting but still worth it’. Riverbend is still working on the signage for the pop-up store and is also considering adding a coffee cart.

‘I held a pop-up shop in James Street, New Farm, earlier in the year, which was very successful,’ said Wilson of the decision to open the pop-up store. ‘So ever since I have kept my eyes open for further possibilities.’

As previously reported by Bookseller+Publisher, independent Melbourne bookseller Readings opened a pop-up store close to its Carlton store last year.

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Published in: on December 13, 2012 at 1:42 AM  Comments (2)  
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2 CommentsLeave a comment

  1. What a genius idea! The signage looks like it really helps to bring attention to it as well.

  2. High quality, well designed signage is always worth it’s weight in gold! Or in this case, Aussie dollars! http://grahamnunn.files.wordpress.com/2011/03/riverbend-books.jpg is a better picture of the scrolls. They really work. Plus you can clearly see in that picture that the thing above the shop door is actually a boat!


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