Before You Buy That E-Reader As A Holiday Gift . . .

Here’s the skinny– Over One Third of All eReaders Are Used Just Once Before Being Set Aside and Kindles topped the survey list of unused devices!

A recent poll showed that a third of US ereader owners said they only used their device once before putting it away or selling it.  (A survey conducted in the UK yielded an even more anti-eReader message: nearly half given as Christmas gifts had yet to be opened a month later.)

A group of almost 2,ooo ereader owners, when questioned about average usage

  • 17% used their ereader at least once a week.
  • 29% use it once a day.
  • 35% indicated that they used the device just once — ever.

The survey went on to ask why those owners who only used the ereader once, did so.

  • 57% stated they didn’t have the time to use it; they are too busy.
  •  22% said that they’d received it as a gift and didn’t have a need for it.
  • 25% simply preferred to read actual physical books.

The survey data went on to show that 37% of the regretful ereader owners did not think it was a good buy, and another 29% planned to get rid of their ereader because they used it so rarely.

Upshot?

  1. Only buy an ereader for yourself. It’s a waste of money buying it for someone else. It won’t be used, it won’t be appreciated.
  2. If you plan to buy an ereader for yourself, buy it after Christmas when unhappy owners are unloading them.
  3. If you plan to buy a gift for a reader, the best gift is still a real physical book or a gift card to a bookstore!

(This post was based on an article by Nate Hoffelder of The Digital Reader that ran Nov 11, 2012. We encourage every would-be gifter to read it!)

Published in: on November 15, 2012 at 1:53 AM  Leave a Comment  
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Tangerine Tango . . . or, orange to the rest of us

Yes, every year around this time Pantone breaks out the trendy colour of the new year.  For 2012, it’s Tangerine Tango, Pantone 17- 1463 TCX.

According to Pantone Exec Dir Leatrice Elseman,

There’s the element of encouragement with orange, it’s building on the ideas of courage and action, that we want to move on to better things. I think it would be a disservice to go with a relaxed, soothing color now.

Frankly, we find this Tangerine Tango way more exciting. And a very nice on trend gift for anyone on your list that’s into gardening!

 

Published in: on December 19, 2011 at 2:02 AM  Leave a Comment  
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Animated Alphabet

Too often in the holidays parents go for the cheap breakable “now” gift. This year  go for the “always” gift. A great book.  To that end, we recommend Marie Angel’s An Animated Alphabet.  A beautiful book that any parent can use to teach children about the natural world and their ABC’s.

Miniaturist painter Marie Angel working in the tradition of Medieval calligraphers creates a whole new level to the art of the  Abecedarium.

Almost thirty years ago, Marie Angel was commissioned by Philip Hofer of the Houghton Library, Harvard University, to create a new animated Alphabet. Harvard published the work however only in black-and-white.

Here it is reproduced as it should be: in full color. All twenty-eight drawings (every letter, plus title and colophon pages), printed in this small bijou of a book. A jewel not only for collectors of alphabet books but for also for any child.

Printed by Godine, — and no we are never afraid at FAB to recommend a great book by another publisher —  you’ll be able to explore more of the book through the magic of Google previews if you visit their site: http://www.godine.com/isbn.asp?isbn=1567920233

Softcover, 64 pages
ISBN 1-56792-023-3
978-1-56792-023-9
1996, $12.95

And while you’re picking up this treasure for you child, pick yourself up a copy of Nature Illuminated, a 16th-century Abecedarium fit for a king, Rudolph II to be exact.

Available through J. Paul Getty Museum
64 pages, hardcover
ISBN 978-0-89236-472-5
1997, $14.95

http://www.getty.edu/bookstore/titles/nature.html

Published in: on November 30, 2009 at 5:51 PM  Leave a Comment  
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