A recent poll showed that a third of US ereader owners said they only used their device once before putting it away or selling it. (A survey conducted in the UK yielded an even more anti-eReader message: nearly half given as Christmas gifts had yet to be opened a month later.)
A group of almost 2,ooo ereader owners, when questioned about average usage
- 17% used their ereader at least once a week.
- 29% use it once a day.
- 35% indicated that they used the device just once — ever.
The survey went on to ask why those owners who only used the ereader once, did so.
- 57% stated they didn’t have the time to use it; they are too busy.
- 22% said that they’d received it as a gift and didn’t have a need for it.
- 25% simply preferred to read actual physical books.
The survey data went on to show that 37% of the regretful ereader owners did not think it was a good buy, and another 29% planned to get rid of their ereader because they used it so rarely.
- Only buy an ereader for yourself. It’s a waste of money buying it for someone else. It won’t be used, it won’t be appreciated.
- If you plan to buy an ereader for yourself, buy it after Christmas when unhappy owners are unloading them.
- If you plan to buy a gift for a reader, the best gift is still a real physical book or a gift card to a bookstore!
(This post was based on an article by Nate Hoffelder of The Digital Reader that ran Nov 11, 2012. We encourage every would-be gifter to read it!)