E-book consumers are increasingly shifting to tablets from dedicated e-readers as their first choice for reading e-books, according to the Book Industry Study Group’s Consumer Attitudes Toward E-Book Reading Survey, powered by Bowker.
- 17% of e-book consumers cited Amazon Fire as their first choice for reading e-books (up from 0% last August),
- 7% cited B&N’s Nook (up from from 2% the previous August).
- 10% Apple’s iPad (a number which has remained constant).
Tablets are now the first choice for about a third of the e-reading public. Simultaneously, dedicated e-reading devices have slid in popularity in direct proportion to the growth of tablets. No surprise there.
Of frequent e-readers–people who purchase e-books at least weekly– 38% indicated that tablets were their primary e-reading device, compared to 19% a year earlier. Reading by frequent e-readers on dedicated e-reading devices meanwhile slipped to less than half from more than two-thirds a year earlier.
UPSHOT: Those who like to use technology for reading, like that reading technology to be a part of a more versatile technology they are able to use in other ways. So does that mean you should buy your reader a tablet? Read on.
According to an online poll of e-book readers conducted in June and July and sponsored by OverDrive with the American Library Association’s Office for Information Technology Policy . . . .
Devices on which e-books borrowed by patrons of libraries were read included
- 84% dedicated readers;
- 20% desktop or laptop PCs;
- 19% smartphones;
- 18% tablets.
People who borrow ebooks from libraries tend overwhelmingly to own a dedicated eReader, however, they might equally used other technology to read that ebook! See, people who like eReading like versatility. Moving on . . .
- 57% of respondents said that the public library is their primary source of book discovery.
- 44% said their e-book purchases have increased in the past six months.
- And 35% purchased a book (print or e-book) after borrowing a copy of it.
Also, on average, library e-book patrons buy 3.2 books (both print and digital) a month.
UPSHOT: Readers are a highly individual bunch. Just write off eReaders and Tablets as gifts. Stick with bookstore gift cards so your beloved reader can buy the type of book they want and read it the way they want.